Call to growers to join awareness campaign

photo collage of food activities

British Food Fortnight activities to drive consumer awareness on how potatoes and other British vegetables are produced

ORGANISERS of British Food Fortnight are calling on potato growers to engage with this year’s national campaign to reconnect people with the food that feeds them.

The annual two-week campaign runs from September 26th to October 12th, serving as a timely reminder of growers’ role in securing the nation’s food supply.

Love British Food founder Alexia Robinson said: “At a time when food security and the long-term sustainability of the farming sector are hanging in the balance, this campaign is dedicated to promoting those working day-in, day-out to nourish the nation.”

This year’s campaign focuses on three key pillars – Grow British, Cook British, and Champion British – with activity targeting consumers, the hospitality sector and public sector catering.

A wide range of events, promotions, and media activities will take place nationwide including a Morrisons community competition, cookery demonstrations, collaborations with schools, universities, care homes and hospitals and a National Harvest Service at Westminster Abbey.

For more information on British Food Fortnight 2025, including events and how to get involved, click here.

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British Potato Review
Potato Review reports on new developments in all areas of crop production, storage, handling and packing, as well as scientific, technological and machinery innovations in the UK and overseas. We also keep readers abreast of consumer trends and legislation changes impacting on the industry.
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