CRISPS producer Fairfields Farm has announced a new charity partnership with Air Ambulances UK.
The packaging on limited edition packs of its Lightly Sea Salted flavour crisps will feature Air Ambulances UK’s artwork and messaging, with a percentage of profits from each sale donated to support the network of 21 air ambulance charities across the UK. A minimum annual donation of £10,000 has been pledged to help fund the life-saving services, which rely almost entirely on public support to operate.
It is hoped the collaboration will raise awareness of this life-saving charity.
The packaging features an illustration of an air ambulance helicopter on the Fairfields Farm landscape, along with key information to help drive consumer awareness and engagement in-store and online.
Co-founder of Fairfields Farm, Robert Strathern, said: “Our team, together with the team at Air Ambulances UK, has worked incredibly hard on this new launch. It’s personal for us, too. Farmers often work long distances from serviceable roads, and so the Air Ambulance charities are a literal lifeline to more remote rural communities like ours. Our Lightly Sea Salted pack usually has a tractor front and centre, but that space now proudly shows an Air Ambulance.
“The services provided by air ambulance charities across the UK are absolutely crucial, and we’re pleased we can support them with a product that not only tells a powerful story but also gives back.”
National Corporate Fundraising Manager at Air Ambulances UK, Rachel Breen, added: “We’re really excited to have this support from Fairfields Farm. Partnerships like this are incredibly powerful, allowing us to reach new audiences and build awareness while also generating funding for the vital work of air ambulance charities across the UK. We look forward to seeing the response and for Fairfields Farm to showcase the fantastic new packaging.”
The new Fairfields Farm x Air Ambulances UK Lightly Sea Salted flavour packs will be available through the Fairfields Farm website, East of England Co-op stores, wholesalers, and a range of independent farm shops and delis across the UK.
To support Air Ambulances UK with a donation, click here.
