Major factory investment for crisps producer

industrial fryer with potato crisps in

Potato-based family business continues with expansion plans

FAMILY-run potato crisps producer Fairfields Farm is continuing to expand with a major factory investment completed in May.

The multi-million-pound upgrade includes the installation of a second industrial fryer, boosting weekly crisp output by 40%, alongside a new automated weighing and bagging system to support the increased production volume.

The latest investment follows the successful installation of a similar fryer in 2024, which delivered a 90% uplift in capacity. Together, the upgrades significantly increase Fairfields Farm’s ability to meet rising demand across retail, hospitality and foodservice channels.

The business, which is based in Wormingford, Essex, reported 38% year-on-year sales increase in the financial year to July 2024 and is on track to deliver a further 25% year-on-year growth from July 2024 to July 2025, having had a record harvest and a series of production enhancements.

The business has also launched several new products and packaging in the past year.

Fairfields Farm’s Co-Founder Robert Strathern said: “This upgrade is about unlocking the next phase of our growth. As we scale, we’re investing in the systems and infrastructure that will allow us to stay agile and deliver more of what our customers want, without compromising on the values that set us apart.”

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British Potato Review
Potato Review reports on new developments in all areas of crop production, storage, handling and packing, as well as scientific, technological and machinery innovations in the UK and overseas. We also keep readers abreast of consumer trends and legislation changes impacting on the industry.
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