NEW research from processor Lamb Weston reveals that 87% of Brits crave nostalgic treats, with the 1980s crowned the UK’s favourite foodie decade and Gen Z the most likely to crave retro favourites.
Younger Brits are now giving old school treats a modern twist, such as dunking chips in a milkshake, while the 1980s were voted the most popular decade to revisit (28%).
The research also revealed a growing appetite for playful pairings, with over a quarter (29%) of Gen Z and Millennials choosing sweet-and-savoury combos as their favourite food combination.
In a nod to the ‘80s revival, and to its own iconic ‘80s Twister Fry roots, Lamb Weston has teamed up with MasterChef champion Shelina Permalloo to merge two beloved snacks: Chips and milkshake. The resulting creation has been dubbed the Lamb Weston Twister Fryshake.
Marketing Manager at Lamb Weston, Alecia Brown, said: “Fries are one of the nation’s favourite foods, and it’s clear that Brits like their fries with a twist of fun. Our research shows how many enjoy the sweet and salty combination of dipping fries into a shake.
“With the Lamb Weston Twister Fryshake, we have created the perfect recipe to enjoy this growing retro food trend and indulge in something bold and sharable, because meals are more fun with twister fries.”
As the first chip brand to launch the curly fry back in 1983, now fondly known as Lamb Weston Twister Fries, the brand has long been celebrated for bringing a touch of fun to the world of frozen potatoes. The Twister Fryshake features umami-packed potato with a hit of chocolate and spice.
Shelina is featuring the creation on Instagram, which many Brits use for daily recipe inspiration. Lamb Weston has revealed that more than half (54%) of Brits now turn to online videos or recipes more often than cookbooks, and 27% have made a recipe purely because they saw it trending.
Nearly one in five over-50s (18%) use TikTok for inspiration. However the cookbook still has a place on the nation’s shelves, with nearly 47% owning at least one.
Readers have an opportunity to win their very own Lamb Weston Twister Fryshake Kit, featuring a branded milkshake glass and accessories, by signing up at www.forms.gle/Dw7FXzf9Fn42cc2C8
