A POTATO that shares its name with a much-loved film character is back on supermarket shelves, in response to consumer demand.
The Nemo roast potato, developed by Branston, became popular with consumers who liked its taste and its 25% reduced cooking time. As a result, 87% more stock of its Nemo potato will be delivered this season compared to 2024
This variety has been carefully developed over nine years through crossing Inca Bella and the popular, red-skinned salad variety Franceline. It was named Nemo because its distinctive pink and white toned stripes are reminiscent of the popular fish from Finding Nemo.
Branston has been supporting its growers in selecting the right land to deliver the volume while factory processes have had to accommodate the increased interest, with distribution strategically managed across all three of its sites in Lincoln, Somerset and Perth.
Branston’s Sales and Marketing Director Lucia Washbrook said: “Customers lead busy lives’ and are more focused than ever on saving energy at home. By cutting down cooking times for a staple like potatoes, Nemo helps tackle the challenges that matter most to shoppers.”
An Andean phureja has been incorporated into the Nemo variety, with a more uniform cell structure which enables it to cook much more quickly.
Tesco Potato Buying Manager, Lucy Moss, said the Nemo potato has been popular since it first hit shelves four years ago.
“We’ve worked closely with our supplier Branston and its growers to ensure we can continue to deliver a great quality potato, and this year we’ll have more than ever for our customers.”
There will be 1.2 million units of the spud favourite available in all large Tesco stores across the UK and online.
