CORINNA is gaining increasing importance in the European ware potato market, according to their breeder Europlant.
A key milestone is the usage among main supermarket chains across Europe, which the company says demonstrates the variety’s potential for large-scale retail programs.
Development and market launch are carried out in coordination within the international network inside the company structure.
Sales and Marketing Manager Léa Roussineau said: “The close cooperation between our teams in France and Spain with Germany, allows us to develop and position varieties in a highly coordinated way across different markets and national borders.”
The Monique variety is also in a dynamic phase of development and has reached a significant commercial position with ‘chair ferme’ listings across French supermarket chains some while ago. This French term is commonly associated with waxy potatoes like Charlotte or Maris Peer that hold their shape perfectly when boiled or used in salads.
Europlant says the variety’s excellent washability, even after long storage, makes it particularly attractive for packers and retailers, and that Monique provides consistent taste and visual quality at the point of sale as well as reliable performance in the field.
Vindika is also now also listed as a ‘chair ferme’ variety in the French food retail sector, after being put through the official testing process. The variety is increasingly establishing itself as a high-quality benchmark for structured trading programmes and long-term partnerships, according to the Europlant team.
Vindika offers a significant agronomic advantage thanks to its dual nematode resistance. The combination of excellent culinary quality and resistances will supply added value to all partners of the potato chain. This trait ensures greater production reliability, improves crop rotation options and reduces risks in potato cultivation.”
Meanwhile rising production risks and costs as well as water limitations in many European growing regions have allowed the Jelly variety to prove its resilience. Its resilience in dry conditions, combined with its ability to serve both fresh and processing markets, offers valuable commercial flexibility to growers and packers, reducing their dependence on a single outlet, according to the Europlant team.
Jelly is described as a highly robust dual-purpose variety that delivers reliable performance in both the fresh market and in processing. One of its key strengths is its tolerance to drought and hot temperatures, which enables growers to achieve stable yields even during increasingly dry and unpredictable growing seasons.
