EUROPATAT has published a new consumer guide on potato storage and proper use, aimed at helping consumers better understand how to store and handle potatoes at home.
The new guide provides clear and practical advice to support consumers in making informed decisions that can help avoid quality loss, unnecessary food waste or unsuitable consumption.
Chair of the Europatat Technical and Regulatory Commission Florimond Desprez said: “Potatoes remain biologically active after harvest. They continue to respond to light, temperature and handling conditions. Proper storage is essential, and we wanted to provide consumers with guidelines that will allow them to eat potatoes at their best.”
The consumer guide will be distributed through social media, retailers and educational channels, and supports ongoing efforts to improve food literacy and responsible consumption across Europe.
