ONE in three UK crisps consumers considers packaging credentials before buying, according to a new survey.
In the study commissioned by packaging company Amcor, more than 2,000 people were questioned in a bid to understand what drives crisp-buying decisions.
Around 30% said they’d consider the environmental impact of the packaging when buying crisps. This proved to be particularly important for younger consumers, with 43% of 18-44 year-olds agreeing they are more likely to consider the environmental impact, compared to 20% of those aged 45 and above.
Sally Liggins, Key Account Manager, Snacks & Confectionery, EMEA at Amcor, said: “These insights show just how important it is for brands to invest in recycled materials for their packaging. It’s important not to underestimate how impactful and easy switching to recycled content can be.
Amcor recently collaborated with British crisps brand, Burts, to launch new crisp packaging made with 55% post-consumer recycled materials in the UK.
Developed using Amcor’s AmFiniti™ solution, the packaging is made from advanced recycled materials and follows the ISCC-certified mass balance approach. Sally said the material offers the same quality and performance as virgin resin, making it suitable and safe for food-grade applications without compromising product integrity.
“Together with Burts, we proved that it’s not only possible, but also a smart, future-ready move that resonates with eco-conscious consumers and supports real sustainability progress.”
The research was completed in August 2025.
