MCCAIN Foods has launched a campaign to improve understanding and awareness of regenerative agriculture, and the important role it plays in combating the effects of climate change on the future of food, amongst American consumers.
Its activities include setting up a “Fries of the Future” pop-up stand next to Chelsea Market in Manhatton where it will be dishing out free “regen fries” partnering with sustainability champion Rachel Brosnahan, creating a new web-based AR game that turns users into growers, teaching them how soil health may impact potato production while competing for prizes, and launching its first ever “Regen Fries” in selected retail outlets.
