POTATO supplier Albert Bartlett saw a surge in demand for its chilled potato products in the run-up to Valentine’s Day on February 14th.
Since launching its chilled division in 2018 has seen continuous growth in demand and expanded production capabilities and this year the company made millions of chilled potato products in the week running up to Valentine’s Day at its factory in Airdrie, Scotland, with the event marking the biggest demand it had seen for its dine-in meals. Luxury mash was the most popular, while its heart-shaped rostis, parmentier and chips were also in demand.
The supplier said societal shifts around Valentine’s Day have expanded the market for its chilled foods when customers choose to ‘trade up’ to its premium, locally-sourced products for dining in.
William Agnew, who oversees chilled production at Albert Bartlett, said: “Choosing a favourite product is like picking a favourite child — it’s impossible! But I must admit, I’m partial to a crispy-on-the-outside, fluffy-on-the-inside potato croquet.”
