POTATO supplier Albert Bartlett has teamed up with film entertainment company Warner Bros Discovery for ‘A Minecraft Movie’ to carry an on-pack promotion, ahead of the film hitting cinema screens on April 4th.
The on-pack promotion will is running from now until April 6th. It is the first chilled product promotion Albert Bartlett has undertaken and the company hopes the movie partnership will attract new customers into the chilled category.
The on-pack promotion will run on fresh and chilled potato ranges for the first time, with Albert Bartlett Original Rooster and Butter Gold featuring imagery from the movie in fresh and Parmentier Potatoes in chilled. Consumers can scan the on-pack QR code to enter their details in a weekly and grand prize final draw at the end of the promotion on April 6th. Prizes will include movie merchandise such as Minecraft plushies and caps, Xbox consoles and the grand prize of a UK adventure holiday for four.
Thomas McInally, Senior Brand Manager at Albert Bartlett, said: “We look forward to inspiring both new and existing consumers into crafting the ultimate meals with our potatoes.”
‘A Minecraft Movie’ will take audiences into the world of Minecraft, where four misfits find themselves struggling with ordinary problems when they are suddenly pulled through a mysterious portal into a cubic wonderland that thrives on imagination.
