POTATO growers in the Midlands, South, East Anglia and Yorkshire will have greater access to field and storage machinery, along with technical support, following expansion by Belgian manufacturer AVR.
AVR has added a new dealer, Ernest Doe & Sons Ltd, and two service points, Jackson Agri & Plant Ltd and Matt Horler Agricultural Engineering Ltd, to its UK network.
AVR manufactures a full range of potato machinery. From planting bed preparation, planting and ridging to haulm topping, harvesting and storing. The manufacturer is expanding its business in the UK market where it is looking to display its full machinery range. It began increasing its presence in other key markets and its local AVR UK team last year.
Ernest Doe & Sons has 20 stores across East Anglia, the South East and East Midlands. The AVR machines will be available throughout its entire network, which enables AVR to make its machines easily available to more potato growers and handlers.
Andrew Starbuck, Country Manager UK, AVR, said: “Partnering with Ernest Doe & Sons is an important step in strengthening AVR’s presence in the UK. Their extensive branch network, experienced sales teams, and strong aftersales support make them the ideal partner to deliver our machinery to potato growers throughout the Ernest Doe trading area. We look forward to working closely together.”
Following the appointment of Jackson Agri & Plant Ltd and Matt Horler Agricultural Engineering Ltd as new service dealers, potato growers in both the Yorkshire and South West region will now have local, specialist support for AVR machinery, including service, spare parts, and sales assistance for AVR’s full range — from planters and harvesters to grading and crop care equipment.
Led by Managing Director Neil Jackson, Jackson Agri, which is based near York, is well-established as a provider of specialist servicing for a variety of equipment, including applicators from leading manufacturers such as Chafer Horstine, Stocks and others and has been operating since 2022. Matt Horler, based in Cullompton, Devon, has been operating since 2020 and services the South West region.
