IN an extraordinary new partnership, Isuzu dealer Chorley Group has teamed up with potato-selling social media content creators SpudBros.
The car dealer has provided providing SpudBros, who have more than four million followers on TikTok, with an Isuzu D-Max to use in their video posts.
The collaboration epitomises where earthy spuds meet rugged pick-up prowess, as the D-Max is set to support SpudBros with its formidable 3.5-tonne towing capacity and reassuring trailer-sway control. The pick-up is set to be the perfect companion for the channel’s spud-fuelled adventures.
The driving force behind ‘The Greatest Spuds on Earth’, brothers Jacob and Harley Nelson, were propelled to stardom in 2023, after the TikTok channel was launched by their father, Tony. The business has been owned by the Nelsons since 2020, whilst its origins trace back to 1955 in the form of a hot potato cart set up by Ernie Rhodes.
Announcing the partnership in comedic style, the TikTok video features a couple of members of Chorley Group staff who are in desperate need of 300 SpudBros spuds to feed their team, with the only caveat being that both customers forgot their wallets, leading to an extraordinary turn of events culminating in the exchange of a new, top-of-the-range Isuzu D-Max V-Cross for the 300 loaded spuds. The final reveal shows the excited SpudBros team receiving the keys to the pick-up, finished with bespoke SpudBros branding.
Having already amassed more than 1.2 million views on TikTok, the announcement has taken social media by storm, with the SpudBros-branded Isuzu D-Max serving as an ideal accompaniment to the famous ‘tater tram’.
Managing Director at Chorley Group, Adam Turner, said: “We are very excited to announce our collaboration with SpudBros. Having already seen a strong level of engagement on their social media platforms, we are delighted to see the positive reception to their new D-Max with its distinctive SpudBros wrap.”
Regional Sales Manager at Isuzu UK, Alan Coyle, added: “Isuzu UK is thrilled to see Chorley Group getting stuck into its partnership with SpudBros. With the channel going from strength to strength, its impressive online presence and active follower base, the partnership is fantastic for both parties. Chorley Group have certainly set a great example of showing great initiative through its collaboration with SpudBros, and we hope the D-Max serves the duo well in their upcoming adventures.”
Chorley Group is a family-run Lancashire business that has been operting since 1988 with a focus on supporting its local community. In November 2024, the dealer provided Derian House Children’s Hospice with logistical support vehicles for a charity Santa Walk.
