THREE potato growers have been recognised for their use of social media to increase awareness and share knowledge.
The German Agricultural Society, DLG, recently presented the winners of the DLG Agri Influencer Award. The awards honour individuals who share agricultural topics that engage large audiences across social media, and foster dialogue between agriculture and society. They received their awards during the Young Farmers’ Party held at world trade fair Agritechnica recently.
For the first time, the award recognised first, second, and third places in two categories: German-speaking and International.
Franco Speranza, who comes from Bell Ville, Argentina, and currently has 230,000 followers as @franco_speranza gained second place in the international category, while Nina Kleine and Patrick Danuser came first and second respectively in the German-speaking category. Nina Kleine hails from Münster in Westphalia and currently has 41,000 followers as @hof_zur_haskenau, while Patrick Patrick Danuser comes from Bad Ragaz in Switzerland and currently has 48,000 followers as @danuser_hof.
DLG CEO Freya von Czettritz, who presented the awards, said: “Social media has become an integral part of both our professional and personal lives. Platforms like Instagram and TikTok offer tremendous opportunities to reach people, share knowledge about agriculture, and promote dialogue across industry boundaries. This year’s award winners have mastered the art of using these channels. With expertise, humor, and a keen eye for detail, they take their followers onto the farm every day, offering authentic insights into modern agriculture and daily life on their operations.”
The award ceremony was hosted by Heike Zeller, Managing Director of aHEU and Chair of the Agri Influencer Award jury, who said: “The winners stand out for their quality content and genuine appeal. It’s remarkable to see such professional communication alongside the demanding work on the farm.”
The DLG Agri influencers take their followers along digitally every day, into the fields, the barn, or the tractor cab. The DLG Agri Influencer Award aims to raise their profile among the wider public and provide targeted support to strengthen their communication efforts. This international award has been presented annually by DLG since 2022.
