WALKERS crisps joined a ‘warm up’ TikTok campaign recently, launching The Temp Drop Collection for a limited time.
Using the winter temperatures to promote products that could ‘raise temperatures’, the Walkers products joined other Pepsico snack products, as well as some from Doughlicious and UpCircle, with spicy flavourings in the promotion.
The Temp Drop Shop featured on TikTok after 4pm during the three-day campaign, when temperatures outside had started to drop.
The decision to run the campaign followed a recent poll of 2,000 British adults, which revealed 37% citing different quirky ways of staying warm in the winter, such as energetic dancing, blanket forts and applications of Deep Heat muscle rub. More than 80% said they dislike winter because of the cold temperatures.
