SALT REDUCTION IN PREMIUM POTATO CRISPS

Three bags of salt-reduced Thai Sweet Chilli crisps from Walkers in a row

R&D EXPERTS’ WORK RESULTS IN PREMIUM WALKERS POTATO CRISPS FLAVOUR NOW BEING PRODUCED WITH 18% LESS SALT

PEPSICO has reformulated its premium Walkers Sensations Thai sweet chilli crisps to reduce salt content by 18%.

Research and development experts at the Leicester headquarters carried out seasoning reformulation and product innovation work which has resulted in the new offering.

Thai Sweet Chilli is the latest flavour in the Sensations range to be classified as non-HFSS, joining crushed sea salt and black peppercorn, mature cheddar and chilli chutney, and balsamic vinegar and caramelised onion.

POTATO CRISPS PRODUCER SEES 42% SALES INCREASE
NEW POTATO CRISPS LINE INCREASES PRODUCTION
POTATO SUPPLIER GENERATES 2 MILLION MEALS FOR THOSE IN NEED

British Potato Review
Potato Review reports on new developments in all areas of crop production, storage, handling and packing, as well as scientific, technological and machinery innovations in the UK and overseas. We also keep readers abreast of consumer trends and legislation changes impacting on the industry.
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