
A SHROPSHIRE potato grower features in a new three-part series exploring how farmers are feeding Britain while safeguarding the environment.
Jim Bubb, a fourth generation family grower at Lynn South Farm (LSF), which provides processing potatoes for McCains, appears in the second episode of a podcast supported by Lloyds Banking Group, entitled ‘Making Sense Of Sustainable Farming’
The series has been produced by Tortoise Media and explores innovative approaches and solutions that balance food production with environmental stewardship and fair incomes for farmers. Tortoise Media is a British news website co-founded in 2018 by former BBC News director and The Times editor James Harding and former US ambassador to the United Kingdom Matthew Barzun.