PRICES 15-20% HIGHER THAN 2023 FOR APULIAN POTATOES.
APULIAN new potatoes in Southern Italy are off to a good start, with the first quantities becoming available in early May.
Yield has been lower than this time last year, while sale prices are 15-20% higher.
Milella, which specialises in the production and marketing of the potatoes, has been harvesting and selling the yellow-skinned potatoes daily while waiting to start harvesting Alouette (red-skinned) potatoes.
Sales Manager Angelo Milella said the total area invested in the current season is 80 hectares, 75% of which is planted with yellow-skinned potatoes and the rest with red-skinned potatoes. He said he was hoping for an improvement, with a minimum of 30 to 35 tons, compared to the current 20 to 25 tons.
It was hoped that the exceptionally mild winter weather had had a positive impact on the growth and production development of later transplants.
Milella sells 90% of its potatoes to large retail chains.
Source: Fresh Plaza
