POTATO RESEARCH AND BREEDING OPERATIONS UNITE UNDER ONE BRAND

Europlant's Managing director Justus in office smiling at camera

BNA becomes EUROPLANT innovation to simplify and unite potato operations

FOLLOWING their merger around a year ago, two potato researchers and breeders have announced that they will be operating under one new name.

EUROPLANT Pflanzenzucht GmbH, which celebrated its 30th anniversary in 2022, and its sister company, Böhm-Nordkartoffel Agrarproduktion GmbH & Co. OHG (BNA), will now both operate under the name EUROPLANT Innovation GmbH & Co. KG.

The renaming means all individual activities within the corporate group, including the entire value chain from basic research, breeding and cultivation to sales and export, now come under the same Europlant brand. A company announcement states that the consolidation establishes clear structures and facilitates communication with policymakers, customers, and partners.

In addition to Managing Partner Dr Justus Böhm (pictured), Jörg Eggers and Jörg Renatus will also join the management team.

The German company remains centred on breeding new potato varieties and producing pre-basic and basic seed potatoes. Production takes place on the company’s own farms.

“What has often been a reality is now also clearly recognisable in the name. We are a unified company – a team that acts and grows together,” said Justus.

EUROPLANT is a leading international company that breeds, multiplies and distributes potato varieties. The combination of resistance, Its portfolio includes more than 100 state-of-the-art and high-performance table, processing and starch varieties.

EUROPLANT operates in more than 70 countries and has a global breeding and distribution network consisting of 14 subsidiaries, associated companies and contractual partners. It has an annual turnover of around 550,000 tonnes.

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British Potato Review
Potato Review reports on new developments in all areas of crop production, storage, handling and packing, as well as scientific, technological and machinery innovations in the UK and overseas. We also keep readers abreast of consumer trends and legislation changes impacting on the industry.
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