POTATO breeder HZPC has partnered with three dealers to launch a new seed dealership in North America and Canada.
These three initial dealers include Ebe Farms in Ferndale, Washington, USA, Kroeker Farms in Winkler, MB, Canada, and Edmonton Potato Growers in Edmonton, AB, Canada. All have a long history of successful collaboration with HZPC.
They will continue to support commercial users of HZPC genetics as well as support regional multipliers of HZPC varieties to ensure all have access to a clean, stable seed supply, according to the breeder.
The strategic shift will allow HZPC to transition away from a direct seed sales model toward a complete variety licensing approach model, where partners throughout the supply chain will be able to deliver knowledge and support both in the field and in the market, the company has stated.
“It will also allow growers of HZPC varieties and marketers to work directly with the customers that they have been shipping to for years, without the added layer of complexity or cost the previous sales approach required,” a company press statement revealed.
The statement went on to add: “HZPC is excited to enter this new era of collaboration and is looking forward to solidifying these partnerships. HZPC will continue to work closely with all its seed growers across North America to provide the technical support and market insights that have made it the market leader in potato genetics”.
Founded in 1898 and rooted in The Netherlands, HZPC has grown to become a global leader in potato breeding, seed potato trading and concept development, working with food producers, processors and retailers.
