YARA UK & Ireland has launched YaraPlus, a digital platform designed to enable potato growers and agronomists to make informed crop nutrition decisions in one, easy-to-use app.
Developed in collaboration with growers, agronomists and machinery manufacturer John Deere, the platform consolidates Yara’s existing digital tools and more into a single intuitive interface which has been successfully trialled in Germany over the past 18 months.
Commercial Solutions Manager at Yara UK, Darren Glegg, said the app will enable quicker, smarter decisions about nitrogen use that will save time and money.
“We’re not just a fertiliser manufacturer, we’re a crop nutrition business. What we’ve been wanting to do for some time in the UK is bring all our tools, global expertise and local knowledge together into one platform,” he said.
The platform’s variable rate application system uses satellite imagery combined with algorithms from Yara’s N-Sensor technology to measure both crop biomass and greenness. It can also link to Yara’s N-Tester handheld chlorophyll meter for variety-specific nitrogen recommendations, photo analysis for early-season crop assessment and Tankmix compatibility checks with other crop protection products.
Another key benefit is YaraPlus’s integration with John Deere’s own digital platform.
