AGRI-TECHE’S REAP Conference, which attracts potato growers, researchers, innovators, government officials and agri-business leaders from across the UK and beyond will take place at KingsGate Conference Centre in Peterborough on November 4th.
Baroness Minette Batters, who has just completed her Farm Profitability Review will be the keynote speaker, providing attendees with an insight into her findings.
“Innovation and technology are absolutely key to boosting on-farm productivity,” said Minette. “The Farm Profitability Review, which will be completed just days before REAP, follows extensive consultation across the industry, and I’ll have several conclusions and reflections to report during the keynote. It’s a multi-faceted picture, but agri-tech has a vital role to play in building resilient, sustainable and profitable farms of the future.
“I’ve been trying to get to an Agri-TechE event for a while, so I’m looking forward to attending REAP and being part of the conversation.”
Agri-TechE Director Belinda Clarke said the 2025 theme reflects the urgent need for collaborative, systems-based innovation in potato growing.
“As pressure grows on land, time, money, people and resources, both co-creation and co-existence are essential. We need mission-led innovation shaped by real-world challenges, and to embrace the reality that multiple systems will share the same space,” she said. “Success and future farm profitability depend on how we bring them together, which is what we intend to bring closer to reality at REAP 2025.”
