President denounces ‘Shrinkflation’ in crisps bags

US President has hit out at crisps companies he's accused of practising 'shrinkflation'.

During his State of the Union address, President Joe Biden said many corporations raise prices to "pad the profits" while providing less actual product. 

"The snack companies think you won’t notice if they change the size of the bag and put a hell of a lot fewer chips in the same size bag.”

Snacks get downsized more than other products, according to the 2023 report by the US Bureau of Labor Statistics. The agency tracks shrinkflation as part of its research on consumer prices.

Overall, shrinkflation affects a small portion of products, government experts found, and manufacturers are downsizing less frequently than they did a decade ago, although the changes can be dramatic.

Frito-Lay, which manufactures Lay’s, Doritos, Cheetos, Fritos, Ruffles, Tostitos, SunChips, Stacey’s chips and chip-adjacent Funyuns and is owned by Pepsi was questioned about whether — or when — the company planned to add more crisps to each bag, but declined to comment.

Source: KQED Information

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