REAP 2024 enables potato industry to explore a balancing act with technology and innovation
INDUSTRY leaders, farmers, innovators, and researchers will gather at Newmarket Racecourse on November 6th to learn about the latest ag-tech and explore insights, some of which could be a game-changer for potato growers, from renowned industry leaders at REAP 2024.
The potential applications of artificial intelligence to revolutionise agriculture by delivering bespoke management at scale will be the topic of the keynote address by Dr Elliott Grant, former CEO of Mineral. The firm was an Alphabet company applying breakthroughs in artificial intelligence to the challenges of making agriculture more sustainable before John Deere acquired Mineral’s technology earlier this year.
Leaders from three global giants, John Deere, Bayer and Unilever, will discuss how supply chains can collaborate to deliver innovation to farmers. Phil Taylor, Director of ecosystem development for Crop Science R&D, will represent Bayer on the panel.
“As an industry, we have spent the last five years recognising that we need to work together,” he said. “The next 10 years will be about how to make the whole system sustainable and self-supporting. To achieve this, we need to find new ways of partnering.
“Across the world, there are these global innovation hotspots. The Agri-TechE ecosystem is clearly one of them, where we see opportunities for Bayer to contribute and become part of the ecosystem.”
The conference will close with three sessions that are regular fixtures at REAP.
The Emerging Agri-Tech panel will allow scientists to discuss the progress of grower-focused projects, the Start-up Showcase will reveal Agri-TechE’s top eight picks for the future of farming, and the final fixture will be a review of current farming practices by assorted farmers.
