AS HAND-COOKED POTATO SNACKS GAIN POPULARITY, COMPANY PUTS INFRASTRUCTURE IN PLACE TO MEET GROWING DEMAND
HAND-COOKED crisps producer Fairfields Farm has seen a 42% increase in overall sales.
Revealing the statistic at the end of its financial year, the Essex-based company said the Fairfields Farm brand alone has shown exceptional performance, with growth of 51%.
A key driver of this growth has been Fairfields Farm’s strategic focus on expanding its product offerings as well as enhancing production capabilities. This year saw the launch of its new Prawn Cocktail flavour, which has quickly become a consumer favourite. This follows the success of last year’s festive special edition, Maple Glazed Ham, which saw outstanding sales during the Christmas season.
The business is well on its way to fully utilising its newly-installed fryer, which is set to boost overall production capacity by up to 90% to meet growing demand and prepare for future expansion.
Among the standout performers in Fairfields Farm’s range this year were the 40g single serve packs, which saw substantial growth, primarily because of expanded distribution in food service and wholesale channels. Fairfields Farm’s bespoke 25g packs, available on LNER trains and multiple airlines, have also seen immense success since their launch, according to Co-founder and Managing Director Robert Strathern.
“We’re incredibly proud of what we’ve achieved this year,” he said. “The significant growth in our sales is a testament to the quality of our products and the hard work of our entire team. We’re particularly excited about our new fryer, which positions us perfectly to continue this growth trajectory and bring our delicious crisps to even more customers.
“Looking ahead, Fairfields Farm remains focused on continuing its growth momentum by using its expanded production capacity and exploring new opportunities to bring the brand’s award-winning crisps to an even broader audience. Watch this space.”
