NEW PACKAGING FOR HAND-COOKED POTATO CRISPS PACKS
HAND-COOKED crisps brand Fairfields Farm has launched a new packaging design.
Fairfields Farm is situated in Wormingford, near Colchester. Co-founders Laura and Robert Strathern have been growing potatoes for three generations and set out to launch their own hand-cooked, farm-fresh crisps in 2006.
The new contemporary design is being rolled out across all product lines and aims to highlight the farm’s dedication to natural ingredients and eco-friendly practices. It features Fairfields Farm’s surrounding environment showing swallows and the reservoirs the business has built to reduce its water impact.
Co-founder Robert Strathern said: “This redesign is not just about aesthetics. It’s about aligning our packaging with our values. We want our customers to feel good about choosing Fairfields Farm crisps, knowing that they are supporting a brand that prioritises quality, sustainability and community.”
Fairfields Farm Crisps are available in 9 different flavours, in both single-serve (40g) and sharing (150g). They are stocked in East of England Co-op and Chelmsford Star stores, as well as numerous independent retailers, farm shops, pubs, cafés and attractions across the country.
