A NEW point-of-sale data service that can help sellers of fresh and frozen potato products make strategic decisions when supplying supermarkets has been relaunched to enable access to images and information that can only be discovered in UK stores.
British Growers Insights is a fresh and frozen produce point of sale data service for organisations within the fresh and frozen produce sector, offering insights on stock keeping units (SKUs), both online and in store, including how products look on shelves, and what customers see.
Users can access up-to-date customer perspectives, on demand.
Lisa Eagles, Managing Director at British Growers Association, the not-for-profit organisation behind British Growers Insights, said: “British Growers Insights offers users access to timely retail data that’s updated by our team each week, and all of which has been collected by barcode scanners to reduce the risk of human error. Our team goes into stores, so our clients don’t have to."
She added: “The data provides over 25 product features, some of which can only be discovered in store, including pricing, promotions, pack size, variety, retailer, availability, and country of origin."
Lisa said the information can help potato businesses make strategic and tactical decisions.
British Growers Insights is available on a 14-day free trial. Click here to learn more. sales@bginsights.org.
