LIMITED-EDITION BURTS PACKS WILL CELEBRATE RNLI’S 200TH ANNIVERSARY WITH ‘HERO’ HIGHLIGHTS.
CRISPS brand Burts is introducing limited-edition packs to celebrate the 200th anniversary of the Royal National Lifeboart Institution (RNLI).
The takeover packs will be available throughout July and August on the two most popular Burts flavours: Lightly Sea Salted and Sea Salt & Malt Vinegar 150g and 40g packs. It has also also launched a limited-edition Prawn Cocktail flavour, with the pack being co-designed by the RNLI.
The Plymouth-based company sources its potatoes from local growers including New Rydon Farm in Somerset and five Cornish growers Hay Farm, Treleathick Farm, Splattenridden Farm, Colwith Farm and Trenowth Farm. It has supported the charity by raising £220K since forming a partnership with it in 2021.
Head of Sales Claire Wade said: “It’s a charity that’s close to our hearts, as well as those in the local community.”
She said the limited-edition packs were aimed at raising awareness about the charity’s work and would highlight some of the RNLI ‘heroes’.
RNLI Partnerships Manager Anna Jones said the charity was grateful to the manufacturer for its ongoing support. “The limited edition packs are a great way to recognise our 200th birthday and highlight the important work RNLI lifesavers do keeping people safe in and around the water,” she said.
